“I design for those who love to be noticed, to shine and stand out from the crowd.”

SAYNA PARVIN

Designer and Founder of SAYNA LONDON

I was born twice.
First as a little baby, and then again when I had to say goodbye to my family and  fly miles away to follow my dream and chase my passion.
Yes! I was born again, this time with two wings, like if I were a bird. All I needed to do now was learn to fly. My aim was to touch the sky, no matter how high!

I was determined to own the sky, to open my wings and rise high towards the sun.

That was when my new journey started. The journey of becoming who I am! The journey of a new beginning, designing the life I always desired. The tough journey that surely was well worth it.

Sayna in Persian means Phoenix. I believe we all have a Phoenix within us, and that, like a phoenix rising from the ashes, we can rise too. The bird with spread wings in my designs is a symbol of rising and flying high. I dedicate my colourful collection to those who live with passion and have big dreams, to those who aim high and fly high, to those who believe in themselves and  are born to rise and shine!

Open your wings and fly high!

How did SAYNA LONDON start?

SAYNA LONDON launched in late 2020, during the pandemic, when the entire world shared one desire: to rise and blossom again! Our Migration collection is intended to bring hope and joy to our community by combining unique and colourful designs with an uplifting message.

We stablished our brand as a British designer of luxury silk scarves and accessories for women and men. Our aim is to turn art into wearable art. Our scarves are more than just scarves; they are pieces of art that each tell a story. They can be worn or framed and hung on the wall.

We aim to create designs that are timeless, elegant, and bold, as well as extremely well-crafted that can be passed down from generation to generation. We practise slow fashion and produce in a sustainable and waste-free manner.

Sustainability

Our products are designed in London with sustainability in mind throughout the entire process of design and manufacturing. We believe in  buying less and buying better, we value slow fashion therefore we do not create our collections based on the fashion seasons, we are absolutely season-less.

We are proud of our zero-waste policy and our zero waste campaign. We only produce limited editions to reduce our footprint while maintaining the uniqueness of each piece. Our leftover fabrics and samples are upcycled either by ourselves or in collaboration with other designers and artists.

We are very selective in choosing our manufacturer, we only work with small manufacturers who are in line with our values and meet our high standard of quality and finish. We value detail and quality above all else, and we never compromise on either.

Our Story

The main character in our story is a Flying Bird with Spread Wings, who could be any of you.

Who is the bird?

In our story, the bird represents someone who is ambitious, fearless, and fierce. The bird spreads her wings and follows her instincts; she trusts her heart to guide her to fly to a new land full of new experiences.. She flies high despite the thunder and storm, she has big dreams and believes in herself, she is born to rise and shine!

Where does she live ?

The earth is her home  therefore she feels responsible for our mother earth, animals and all the creatures on it. She absolutely loves nature and is concerned about the environment.

What is her mission?

Since she loves colour, she draws colourful  patterns  while spinning and dancing in the sky. She paints the world colourful. Her colourful and sustainable art is her gift to the world. She loves to spread smile and joy wherever she goes. It is her legacy!

What bird is it?

It is  a PHOENIX, the beautiful bird of flame that rises from her own ashes.  She rises from darkness to the sun and is a symbol of  transformation to a stronger and more beautiful version of herself.

Our Values

Sustainable  & Ethical

We follow the slow fashion approach.

We focus on designing well crafted and timeless pieces that can last long and can be passed from one generation to another. We don’t release our collections based on fashion seasons, We are absolutely seasonless!

Responsible Production

Our products are designed in London and crafted in limited edition in Como Italy with finest silk by professional artisans ethically, sustainably and eco friendly. We only work with small manufacturers who are in line with our values

Eco-Loving

We only produce limited edition to minimise our footprint and wastes. We carefully choose our packaging and wrapping papers from recycled materials. Our designs and production are made responsible and eco-loving because we love our planet and all the creatures on it !

Quality & Details

Detail is everything for us. What makes our pieces so unique is the quality of our fabric and the print penetration for the double sided look.
Each scarf is nicely finished with thousands of same size hidden stitches, all made professionally by hand to make a woman feel elegant, luxurious and beautiful.