Zero Waste Campaign | Sustainable Fashion | SAYNA LONDON
zero waste sustainable fashion slow fashion

Zero Waste Campaign

What is the problem with the fashion industry?

Following the oil industry, the fashion industry is the world’s second-largest polluter. And, as the industry expands, so does the environmental damage.

Only 20% of the items in most women’s wardrobes have been worn. We are becoming more consumers as a result of fast fashion (fast fashion refers to the mass production of cheap, disposable clothing). Thousands of new collections are released each year, making us feel constantly out of date and encouraging us to buy more. Zara and H&M are two examples of this).

Clothing has clearly devolved into a disposable item. As a result, we are producing an increasing amount of textile waste.

Shouldn’t we be asking ourselves if we really need that many cloths?

What can we do about it?

1- We are proud of our zero-waste policy, which begins with our design process (paper and printing materials) and ends with our production. Before we finalise our products, we make a lot of samples and do a lot of fabric printing. We never throw them away; instead, we save them for upcycling. In 2022, we launched our ZERO WASTE CAMPAIGN, in which we collaborate with other designers to create new and creative upcycle designs using our waste.

2- We don’t produce based on fashion seasons; in fact, we’d prefer to be seasonless. Instead, we only produce limited editions to maintain our stocks well and to keep the individuality and uniqueness of each item.

3- We encourage our customers to buy less, buy better and make it last. That is why we focus on timeless designs that will never go out of style, as well as premium quality that will last a lifetime and can be passed down to the next generation. e also offer financing to our customers who pay with Klarna at the checkout and split the payment over three months with no fees.

Once again, we don’t need so many cloths. Our advice is to create a capsule wardrobe of easy-to-match and style items that can be dressed up or down.

Join our ZERO WASTE campaign

Feel free to contact us via email or social media about our zero waste campaign.

How does it work?

We never throw away our samples, prints, fabrics, scarves, ties, cufflink, etc., but rather keep them all to upcycle or use them to produce creative pieces. If you are a designer/artist with a creative idea , we would love to hear from you; we can send you our samples and start from there.

#slowfashion #sustainablefashion #zerowaste

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