I design for those who love to be noticed, shine and stand out from the crowd.SAYNA.
SAYNA LONDON fashion show showcasing luxury silk scarf collection at London Fashion week including 13 different ways of wearing silk scarves.
Last year this time I was a tech engineer working in IT with deep passion for art and fashion and holding a big dream of having my own brand to make a difference in the world by my unique designs
Being successful in my tech job made it difficult to quit but I finally made the decision I had been thinking about for the past couple of years. I quit my job, I did it!!!
Time for a new beginning!
I started working hard on my collection, I loved every second of designing, sometimes changing the whole design and starting from scratch, playing with colours, telling stories on each design, the story of transformation and new beginning, I left a piece of my heart in each design.
After lots of challenges and ups and downs, now I found myself in London Fashion Week showcasing my collection. This photo clearly shows the moment I was affirming to myself that I became who I was meant to be, I’m on the right track ! It is a new beginning of my new journey!
I dedicate my collection to those who at some point decided to say goodbye to the past and start a new journey , those who have gone through challenges, with each challenge they grow, adjust their crown and move forwards. I dedicate it to those who live with passion and have big dreams, those who believe in themselves and are born to rise and shine!
The “flying bird with spread wings” in my designs represents those who always aim high and “Fly High”!
I believe we can make the world a colourful place, one colourful design at a time!
My vibrant, elegant and sustainable wearable art is my gift to the world and my legacy .